The worst mistake that people make when they write a press release, is also the most common mistake. It isn’t forgetting to include contact details, or a date, or spelling someone’s name wrong, or including too much jargon — though we regularly see all of those mistakes. No, the worst mistake that people make in [...]
Archive for February, 2012
The worst mistake people make in a press release — and how to avoid it
Posted in Communicating science on February 8, 2012 | Leave a Comment »
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